All Skills/Competitive Intel
🚀 Operational Leverage

Your Sales Team Shouldn't Be
Guessing About Competitors.

Competitive analysis documents, sales battle cards, SWOT analysis, comparison pages, and objection scripts — researched from public sources and ready to use in under 2 hours.

Skill v1.0.0
Full package in under 2 hours
Included with subscription
The Gap

Most Companies Do Competitive Research Once — Then Let It Go Stale

Six months after your last competitive analysis, a competitor drops their pricing, launches a new feature, or shifts their messaging — and your sales team is the last to know. Meanwhile, your prospects show up on calls already comparing you to alternatives. If your team can't speak to the differences confidently, you lose the deal to the company that can.

A competitive analyst or strategy consultant charges $150–300/hr. A full competitive landscape analysis runs $3,000–10,000. Your AI Employee does it for your monthly subscription — and can refresh it every quarter.

The Complete Package

Every Document Your Sales Team Needs

The Competitive Intelligence Package

📊
Competitive Analysis
Full landscape — features, pricing, positioning, and gaps
🃏
Sales Battle Cards
One-page cheat sheets for each competitor — mid-call ready
📐
SWOT Analysis
Strengths, weaknesses, opportunities, threats — yours and theirs
📄
Comparison Pages
"Us vs. Them" landing pages that capture SEO comparison traffic
🗣️
Objection Scripts
Word-for-word responses for when competitors come up on calls
🔄
Quarterly Update Pack
Re-research and refresh all documents every 90 days
✓ Every document date-stamped and source-cited — so you know how fresh the intel is
Two Use Cases

Arm Your Sales Team or Sell It as a Service

Use Case A

Arm Your Sales Team

You compete against 2–5 companies for every deal. Your reps hear "We're also looking at X" and don't know what to say. Your AI Employee researches each competitor and creates battle cards with talk tracks and objection scripts.

Impact: Better-prepared reps close 10–20% more competitive deals. One extra deal per quarter at $5K average = $20K/year from $6K in subscription costs.
Use Case B

Sell as a Service

You're a consultant or marketing agency serving SaaS or B2B clients. You offer competitive analysis packages. Your AI Employee does the research and creates the full deliverable set.

Revenue: Charge $1,500–3,000 per package. Quarterly retainers at $500–1,000/mo. One package per month covers your subscription 3–6x over.
How It Works

Names In. Battle Cards Out. Under 2 Hours.

1

Intake

Tell your AI Employee about your product, your main competitors (names and URLs), and which documents you need. It asks smart follow-up questions.

~10 minutes
2

Research

Your AI Employee browses competitor websites, pricing pages, feature lists, and public review sites. Every source is cited and dated.

20–30 minutes
3

Draft

Full competitive analysis, battle cards, SWOT, comparison pages, and objection scripts — all scored against a quality rubric.

30–60 minutes
4

Review & Deliver

Review, request any revisions, approve. Share with your sales team or deliver to your client. Everything is ready to use.

~15 minutes

⏱ Under 2 hours for a complete competitive package. Compare that to the weeks a consultant takes and the $5,000+ they charge.

The Math

What Competitive Intelligence Normally Costs

Internal Use (Arm Your Team)

What you'd pay to hire it out

Competitive analyst rate$150–300/hr
Full landscape analysis$3,000–10,000
Battle card set (3–5 cards)$1,500–3,000
Quarterly update retainer$500–1,000/mo
Saved per year$6,000–16,000+

Sell as a Service

Offer competitive intel to clients

Price per package$1,500–3,000
Quarterly retainer per client$500–1,000/mo
Packages per month1–2
Monthly revenue$1,500–6,000
Monthly profit$1,000–5,500
Honest Limitations

What This Skill Cannot Do

✕
Access proprietary data — Works from public sources only. No internal metrics or confidential info.
✕
Monitor in real time — Produces point-in-time documents, not live dashboards. Refresh quarterly.
✕
Access paywalled content — Paid analyst reports or gated data aren't accessible.
✕
Estimate traffic or ad spend — No analytics tool access; won't guess at Similarweb-style metrics.
✕
Guarantee accuracy — Competitive landscapes change fast; documents include refresh reminders.
✕
Track competitors automatically — One-time research per session; you schedule the refresh.
What You Need

Prerequisites

What You NeedRequired?Why
Competitor names & URLsRequiredThe starting point for research — the AI Employee browses from there
Web browsing (built-in)Built-inYour AI Employee can browse competitor websites directly
Website Templates skillOptionalBuild "Us vs. Them" comparison landing pages as HTML
Hosting (free tier)OptionalDeploy comparison pages to capture competitive search traffic

Stop Losing Deals to Competitors
You Haven't Researched

Founding Members get the Competitive Intel skill — plus all 15 skills — included with their AI Employee subscription.

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